Rekha Gibbons is Raare’s Director of Business Development who evangelizes the customer journey to B2B2C companies seeking to increase sales and loyalty to their brands. Two decades in Finance & Marketing have taught Rekha that outstanding outcomes require cultivation – with the client and the customer. Rekha knows the secret sauce to increased conversion & loyalty is impeccable customer experience. It’s not always what management thinks. It’s what the Customer needs. Rekha nurtured this philosophy at companies like AIG, Lehman Brothers and Jaguar Land Rover.
Rekha embarked on her fascination of how technology impacts experience at the University of Maryland with a BA in Industrial Psychology.